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A edição de 2007 do Video Music Awards consagrou Rihanna, à época no topo das paradas com o hit 'Umbrella'. Em 2008, foi a vez de Britney Spears. Em 2009, Beyoncé. Em 2010, Lady Gaga. E, ano passado foi a vez de Katy Perry sair da cerimônia de premiação da MTV americana laureada e aplaudida de pé. Agora, em 2012, chegou a vez de dar sequência ao ciclo de divas pop no topo do VMA's, confere? Nada disso...
O ciclo, na verdade, recomeça, com Rihanna liderando o número de indicações (5, no total), ao lado do rapper Drake, seguidos de perto por Katy Perry. One Direction, Maroon 5, Nicki Minaj, Justin Bieber, Selena Gomez, The Wanted, Carly Rae Jepsen, Beyoncé, Demi Lovato, Kelly Clarkson, Chris Brown, Adele, Lana Del Rey e Jennifer Lopez não foram esquecidos. Já Lady Gaga e Madonna...
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Best Pop Video
fun. f/ Janelle Monae – 'We Are Young'
Justin Bieber – 'Boyfriend'
Maroon 5 f/ Wiz Khalifa – 'Payphone'
One Direction – 'What Makes You Beautiful'
Rihanna – 'We Found Love'
Best Rock Video
The Black Keys – 'Lonely Boy'
Coldplay – 'Paradise'
Imagine Dragons – 'It's Time'
Jack White – 'Sixteen Saltines'
Linkin Park – 'Burn It Down'
Best Hip-Hop Video
Childish Gambino – 'Heartbeat'
Drake f/ Lil Wayne – 'HYFR'
Kanye West f/ Pusha T, Big Sean, and 2 Chainz – 'Mercy'
Nicki Minaj f/ 2 Chainz – 'Beez in the Trap'
The Throne – 'Paris'
Best New Artist
Carly Rae Jepsen – 'Call Me Maybe'
Frank Ocean – 'Swim Good'
fun. f/ Janelle Monae – 'We Are Young'
One Direction – 'What Makes You Beautiful'
The Wanted – 'Glad You Came'
Best Female Video
Beyoncé – 'Love on Top'
Katy Perry – 'Part of Me'
Nicki Minaj – 'Starships'
Rihanna – 'We Found Love'
Selena Gomez & The Scene – 'Love You Like a Love Song'
Best Male Video
Chris Brown – 'Turn Up the Music'
Drake f/ Rihanna – 'Take Care'
Frank Ocean – 'Swim Good'
Justin Bieber – 'Boyfriend'
Usher – 'Climax'
Best Electronic Dance Music Video
Avicii – 'Le7els'
Calvin Harris – 'Feels So Close'
Duck Sauce – 'Big Bad Wolf'
Martin Solveig – 'The Night Out'
Skrillex – 'First of the Year (Equinox)'
Best Video with a Message
Demi Lovato – 'Skyscraper'
Gym Class Heroes f/ Ryan Tedder – 'The Fighter'
Kelly Clarkson – 'Dark Side'
K'Naan f/ Nelly Furtado – 'Is Anybody Out There?'
Lil Wayne – 'How to Love'
Rise Against – 'Ballad of Hollis Brown'
Video of the Year
Drake f/ Rihanna – 'Take Care'
Gotye – 'Somebody That I Used to Know'
Katy Perry – 'Wide Awake'
M.I.A. – 'Bad Girls'
Rihanna – 'We Found Love'
Best Art Direction
Drake f/ Rihanna – 'Take Care'
Katy Perry – 'Wide Awake'
Lana Del Rey – 'Born to Die'
Of Monsters & Men – 'Little Talks'
Regina Spektor – 'All the Rowboats'
Best Choreography
Avicii – 'Le7els'
Beyoncé – 'Countdown'
Chris Brown – 'Turn Up the Music'
Jennifer Lopez f/ Pitbull – 'Dance Again'
Rihanna – 'Where Have You Been'
Best Cinematography
Adele – 'Someone Like You'
Coldplay f/ Rihanna – 'Princess of China'
Drake f/ Rihanna – 'Take Care'
Lana Del Rey – 'Born to Die'
M.I.A. – 'Bad Girls'
Best Direction
Coldplay f/ Rihanna – 'Princess of China'
Duck Sauce – 'Big Bad Wolf'
Frank Ocean – 'Swim Good'
M.I.A. – 'Bad Girls'
The Throne – 'Otis'
Best Editing
A$AP Rocky – 'Goldie'
Beyoncé – 'Countdown'
Gotye – 'Somebody That I Used to Know'
Kanye West f/ Pusha T, Big Sean and 2 Chainz – 'Mercy'
The Throne – 'Paris'
Best Visual Effects
David Guetta f/ Nicki Minaj – 'Turn Me On'
Katy Perry – 'Wide Awake'
Linkin Park – 'Burn It Down'
Rihanna – 'Where Have You Been'
Skrillex – 'First of the Year (Equinox)'